July 10, 2014

Press Release : L'OCCITANE launches its new Frisson de Verveine Collection this July

L’Occitane en Provence captures the eve of summer with its new fruity collection Frisson de Verveine

       - The fragrant that lets you soak up the lemony freshness and revives the body and mind..

As summer beckons, dive head first into the scents of a citrusy note rich in contradiction with the New Frisson de Verveine Collection from L’OCCITANE. The collection is inspired by a valley of lemony fresh Verbena, a symbol of revival and renewal. The collection is like a new season, a breath of summer, a harvest journal and a memory of verbena.

At the heart of summer, the generous bunches of verbena are saturated with fragrant essences. As they dry naturally, they release green and citrus scents, filling the atmosphere with beautiful lemony aromas. The air, wet with droplets of moisture from nearby rivers and streams, carries the invigorating notes of the Herb of Venus. The scent of verbena floats on the ripples of the water. When the sun is too intense, you need a spot in the shade. 

The new collection is made with Verbena extract from the Visan region of France. 

This limited edition unisex fruity fragrant- Frisson de Verveine EDT freshens your senses. Complete your collection with the Fresh Shower GelCooling Body GelBody Mist and the Hand Cream.

Please find the product information below:

1. Frisson de Verveine EDT - limited edition

100 ml Rs.3790 
The new limited-edition fragrance from L’OCCITANE is both invigorating and beneficial. It seems to invite citrus fruits, freshly cut green leaves and water fruits to bathe in the waters of the river.

The Frisson de Verveine EDT, held in a new 100 ml bottle, was created by Karine Dubreuil, perfumer for L’OCCITANE. The fragrant is as pure as the clear river water.

The glass bottle is tinted with shades of green that become deeper as they get closer to the base.  
The box is decorated with verbena leaves streaked with silver, drifting on the surface of the rivers that carry them to the distillery.

Head notes: lemon bergamot
Heart notes: verbena cucumber
Base notes: musk cedar wood

2. Frisson de Verveine Shower Gel

250 ml Rs.1290
A shower gel with a scent so sparkling, it’s filled with bubbles of air. When they burst upon the skin, they releaserippling waves of freshness.

3.Frisson de Verveine Cooling Body Gel 

250 ml Rs. 1990
The color alone evokes invigorating freshness. A body gel that moisturizes, refreshes, and leaves a beautiful aqueous citrus scent on the skin.

4. Frisson de Verveine Refreshing Body Mist

50 ml Rs. 990
Close your eyes and hold the spray at a distance of 20 centimetres. Then spritz your body from head to toe, any time of the day – or night.

5. Frisson de Verveine Hand Cream Gel

30 ml Rs. 650
Melt a drop of hand cream between the hands and feel them fill with freshness.

Since 1976, the olfactory territory of Provence has unceasingly inspired L'OCCITANE, which has always resolutely put an emphasis on simplicity.

The Verbena  is symbolic of the advent of summer. For the perfumer in Provence, it inspires creations that draw on pure and precious raw materials and call on the intimate tradition on the distiller.


The story begins in Provence, in 1976, when L’OCCITANE was created by Olivier Baussan...
Drawing inspiration from Mediterranean cultures, he developed skincare products and fragrances that were natural and authentic, effective and deliciously appealing. L’OCCITANE brings together nature and research, following the principles of phytotherapy. L’OCCITANE creates patented natural complexes and test the effectiveness and tolerance of the formulas under medical supervision.

Ever since it was founded in 1976, L’OCCITANE has nurtured simple values: authenticity, respect, sensoriality and continual improvement. This is more than a philosophy: it is a commitment. Inspired and nurtured by encounters and journeys, the brand has grown and developed, always working with committed producers who insist on the highest standards.

The products are available at all L’OCCITANE Stores across the country and are also available at in.loccitane.com

Store Details

New Delhi 
69 A, Khan Market
Ph: 011 43084695

DLF Promenade Mall
Ground Floor, Vasant Kunj
Ph: 011 41042450

Select Citywalk
Ground Floor, Saket
Ph: 011 41096368

1st Floor, Palladium Mall
Ph: 022 40043884
Upper Ground Floor, Phoenix Market City Mall
L.B.S Marg, Kurla
Ph: 022 61801212

First Floor, UB City
Ph:080 41608382

First Floor, Quest
Ph: 033 22870630

Ground Floor, Koregaon Park Plaza
Ph: 020 30530106

Upper Ground Floor, Phoenix Market City Mall
Ph: 020 66890682
Ground Floor, Elante Mall,
Ph: 0172 5002241

Also available in the following departmental stores:

Delhi - Shoppers Stop, Rajouri Garden District Centre
Mumbai – Shoppers Stop, Juhu
Kolkata – Shoppers Stop, South City Mall
Bangalore – Shoppers Stop, Koramangala and Debenhams Orion Mall

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