August 13, 2014

Designer Sonia Mehra launched exclusive ready to wear pret collection ” La vie en rose" at her store in Chattarpur, New Delhi

Designer Sonia Mehra launched exclusive ready to wear pret collection 
 La vie en rose" at her store in Chattarpur, New Delhi

Last week I was invited at the launch of Sonia Mehra's new ready to wear Pret collection and I had a great time going through what her store had to offer. The store was small, but the layout was great, and it was super easy to browse through . I especially liked a couple of baby doll kind of dresses that were there on display. Sharing with you all some images from the event and the collections at her store.

Sonia Mehra, a  young and dynamic fashion designer overhauled the fashion industry by launching her new ready to wear pret collection and standalone store for all the lovely ladies who like to dress up for every occasion.

The event was graced by Cheena Wig,Saumya Khurana, Anjana Sakhuja,Astrologer Jai Madaan,Seema Deewan, Rekha Chawla,Seema Chhabra and many more.

Speaking on the launch of her new store and her prêt collection” La vie en rose" Sonia said: “Staying true to my design philosophy, I have crafted the new luxury pret line using filigree patterns, whimsical chiffons, French and Chantilly lace and Pure Georgette the theme of the collection is floral infusing techniques of paper craft and 3D details.” Our aim is to bring to savvy clients a wide range of options to choose from for their day wear, party, occasion and wedding wear”

Sonia has played fabrics, thick Crepe and has endeavored to create an ultra-feminine and chic look for women to feel beautiful and special, on every occasion. Sonia Mehra Couture label states its feminine and elegant designer wear, encapsulated within the collections range, including Pret Wear, Haute Couture and Cocktail to Smart Casual Wear (BASICS collection. The brands studio is based at D 94, Chattarpur Enclave II, On Main 100 Ft road, New Delhi – 74. She is planning to retail her collection in different multi brands outlets in metros to make it more accessible to TG, keeping in mind price points and value propositions.”


No comments:

Post a Comment

Drop me a comment and make my day!!