October 10, 2014

Events: Wella Professionals introduces the all new ‘Oil Infuso Color Service’ to Color Up Your Life

Experience the Power of Color with the Goodness of Oil.
Wella Professionals introduces the all new ‘Oil Infuso Color Service’ to Color Up Your Life

Wella Expert, Sapna Bhavnani discusses how Wella’s color infused with oil protects hair from damage
Delhi, 27th September 2014: Today men and women are more open to hair color, not just to cover grey hairs but also express themselves and their personal style. Color is a bold fashion statement but concerns about hair damage  holds people back.
To help combat this worry or damage dread, Wella Professionals and Wella Expert, one of India’s best known hair stylists - Sapna Bhavnani interacted with premier bloggers in the Fashion, Beauty and Lifestyle category in Delhi. Sapna highlighted how Wella Professionals newly launched ‘Oil Infuso Color Service’ provides long lasting color results and takes care of hair health. This unique service has color infused with Wella Professionals Oil Reflections to protect hair from damage.

As a serial look changer, Sapna understands the value of hair health; this is philosophy Wella Professionals exemplifies. Wella Professionals has been at the international forefront of color innovation for over 133 years. Wella believes that hair protection against damage is a crucial aspect which can’t be ignored; this is at the core of all products and services Wella designs while delivering desirable color results.

·   Tests confirm that during color service with Wella colors, oil nourishes hair and enhances structure. The service helps protects hair protein, locks in moisture and provides long lasting color results hence offering the desired color results while taking care of hair health.  This service is done using Wella Professionals Oil Reflections.
·   Wella Professionals OIL REFLECTIONS special formula, with Vitamin E, creates a protective barrier around the hair, neutralizing free radicals and protecting against damage. Hair looks smooth and conditioned, and the shine of Wella Professionals color is up to 86% more vibrant vs low conditioning shampoo
With this new premium color service Wella Professionals is all set to redefine the hair color industry giving more Indian women the confidence to color and carry beautiful healthy looking hair.


Sapna Bhavnani, Wella Expert says “Hair damage is definitely the biggest concern among my clients. I am really glad Wella Professionals has taken this step to cater to these worries and provide them with the Oil Infuso Color Service. It is especially formulated with the power of oil that infuses color with properties to protect hair from damage. After experiencing the service myself I am confident that with this color service, you will look great, achieve long lasting results without comprising on hair health”
About Wella Professionals
Wella, the Salon Professional division of P&G, is the premier name in professional hair cosmetics & pioneer of innovation and trend spotting. High-Quality, High-Performance and High-Fashion are three of the key reasons why its products are preferred by world's most renowned hairdressers. Wella Professionals contributes to enhancing the hairstyling profession and building a strong relationship with hairdressers with cutting edge technology, new initiatives and by offering comprehensive training programs for salon owners and their employees.

P&G Salon Professional brands include Wella Koleston Perfect, System Professional, Sebastian Professional & many more. Superior products, inspiring education and unique salon business-building programs make Wella Professionals & P&G salon brands a world leader and expert in hair cosmetics and beauty.

P.S.: I'm absolutely loving the Oil Infusion color service that I revieved as a part of the press kit. A full review will follow shortly .Stay tuned!!

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