December 13, 2014

Press Release: Lakmé Lip Love and Shraddha Kapoor

It’s going to be a winter tinted with love with the new Lakmé LIP LOVE lip care!
Shraddha Kapoor launches the first ever dual-core lip balm by Lakmé

Mumbai, 12th December 2014: In the world of lip care, finding the perfect balance between colour and care is often a difficult one. While lip balms moisturize your lips, you still need a lipstick to add that dash of colour. Lakmé now brings together these two attributes in one amazing product- the first ever dual-core lip balm stick – Lakmé Lip Love lip care. The launch of this brand new lip care innovation by Lakmé comes along with the announcement of Shraddha Kapoor joining the Lakmé family. 

Shraddha debuts her Lakmé journey with the latest innovation in lip balms – Lakmé Lip Love lip care. The intensively moisturizing Lakmé Lip Love lip care balms hydrate and comfort your lips, while adding a hint of colour. 
This first ever dual core lip balm has acreamy inner core that keeps lips moisturized throughout the day and an outer swirl of colour that gives your lips a lovely tint. What makes this product even better is its SPF 15 content that helps protect your lips from sun damage.

In clinical studies conducted, new Lakmé Lip Love lip care has proven to provide intense moisturization that keeps lips well-hydrated, soft and supple for complete 12 hours.
Lakmé Lip Love lip care is a fantastic innovation by Lakmé and is sure to become my beauty staple as it offers a perfect balance of colour and care. I am thrilled to be associated with this iconic brand that offers world class beauty innovations to the contemporary Indian woman.” said Shraddha Kapoor.
These sticks are available in four lovable variants – Cherry, Strawberry, Peach and Vanilla which come in attractive packs (3.8gm) and are priced at INR 200/-

Commenting on the launch of this exciting new product, Srinandan Sundaram, Vice President, Skincare and Make-up, Hindustan Unilever Ltd, said, “The urban Indian girl does not want to compromise with either care or colour and demands the best of both worlds. The new Lakmé Lip Love lip care is a unique, dual core lip balm stick that provides lasting moisturization as well as an alluring tint of colour. With this new product, we are also delighted to announce the brand’s association with Shraddha Kapoor who joins the Lakmé family. Shraddha’s playfully effervescent personality makes her an apt choice as the face of Lakmé Lip Love lip care.”
Lakme Lip love lip care will make its debut exclusively with at theGreat Online Shopping Festival on 10th Dec 2014 (, so don’t forget to add it to your shopping cart. It will be available at all leading beauty stores starting 21st Dec 2014.

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