February 1, 2015

L'Oreal Color Riche Pure Reds Collection Star : Pure Amaranthe by Gong Li

L'Oreal Color Riche Pure Reds Collection Star , Rs 995/4.2 g
A lipstick range that's so alluring that you're bound to be lost in a reverie woven around it!!

Ever since the L'Oreal Color Riche Pure Reds Collection Star was launched, I couldn't stop gushing over the shades, and no! I don't blame it on y fascination for Reds because the range sure had some stunning shades which you could undoubtedly classify as Pink or an Orange.. I had promised myself only one lipstick a month, however, the colors and a short trip to my nearby +Lifestyle Stores changed the story for me...

I kept musing over a particular shade and finally after a week of cogent reasoning, one fine day I just got this beauty home. The L'Oreal Color Riche Pure Reds Collection Star in Pure Amaranthe has been my go-to lipstick ever since and I have mostly great things to say about it!

The L'Oreal Color Riche Pure Reds Collection Star comes in a classy black packaging with a shade indicating side much like the L'Oreal Moist Matte Lipsticks (Reviewed HERE and HERE). Although , the "Made in China" tag on the outer wrapping was like an anti-climax when I first held the lipstick, I'm still willing to ignore that because of what lay inside..

Pure Amaranthe is a gorgeous shade of Red, with a strong pink tone, and it looks extremely pretty in pictures. Under natural daylight, you'd see more of Pink, but under yellow/flash light it looks more Red. 

The color pigments are strong, but you need atleast two swipes or so to deposit rich color on the lips with full coverage. The texture is very light and the products hugs your lips beautifully without the slightest streak of discomfort. It does not feather or bleed although it is somewhat creamy-satiny when freshly applied.

The rich color sets to a matte finish after a couple of minutes post application and stays strong and intense for 7 hours and more. It transfers, but ever so slightly that you wouldn't even notice. I have had a meal and mild snacks with this on, and yet it survived a full day at work without needing any touchup.

These lipsticks are a working woman's boon to say the least, especially on days when you have a super packed schedule. 

No touchups=> No worries => Gorgeous looking color whole day long

An effortless matte lipstick to make you feel like a DIVA..
Do I need to say more? Go get one for yourself and mesmerize the world :)

Have a great Sunday everyone!

Pictures taken under Flash:

Under Daylight without Flash:


  1. Wow the shade is pretty and u look so pretty in this shade. Sure will going to grab it ;) and as usual I just love ur fotd.

    1. Thanks a ton Samannita ..I'm very sure sure you would rock the shade, go get it :)

  2. After checking ur review, am damn sure, I want this, in other blogs i found this shade to be cool pink kind, so was thinking 2 skip it, but it looks soo gorgeous on u, am surely checking this out, n ya love those red streaks on ur hair <3

    1. Thanks Taps..Haha, the red streaks were done on a dull and boring Sunday..Just on the spur of the moment..Glad you liked them :)

  3. Replies
    1. It sure is Rajshree ...have you tried any of these yet?

  4. Pure garnet from this range is also a hot shade. gorgeous eye makeup btw :)


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