Location: Hyatt Regency, New Delhi
Time : 5:30pm
IndiBlogger mostly has events which are open to Bloggers from all categories ,but this one time, the event was on an invite basis and honestly, that kind of made it all the more special and personalized. I was really curious to know what Kose would be launching and hence, even after a hectic workday, I didn't shy to travel across the city from one end to another to attend the Kose IndiBlogger Meet. After all, who doesn't like a relaxed evening after work , spent in the company of like minded people and talking about things that you share a passion for.
IndiBlogger in association with Kose Cosmetics, Japan organized a meet for the press and bloggers to launch a new skincare line called Spawake in the Indian Market. The event began with high tea and I was just to glad to grab that cup of tea before the event started. It was good to see the Business heads and other Senior Management of the Kose Corporation talk about the Cosmetics market, in India and worldwide and about the target audience for the new skincare line.
Kose Corporation has roped in the starlet, Aditi Rao Hyadri, to be the face of Spawake in India. The pretty lady graced the occasion in a Shehla Khan Lehenga and I must say she look radiant and fresh. Aditi talked about the brand and answered a few questions for the audience present there. Enriched with Sea Minerals, Spawake claims to be a whitening skincare line. I really wish though, that Kose had called the line as brightening instead of whitening because that's something I really don't endorse!
|The beautiful decor at the event|
|Knowing the history and market for beauty and skincare from the director of Kose|
|The beautiful Aditi Rao Hyadri answering questions from the audience|
|IndiBlogger Kose Meet, Spawake launch, Events|
The Kose team was kind enough to give away the entire range to all the media and bloggers present on the day of the event, neatly housed in a wooden box. I have already tried a few products and hopefully would post in reviews of the same in the days to come. The Spakwake range consist of the following products, which are already available in some stores (including Guardian Pharmacy) and would be launched online in the days to come.
- Moisturizing Fairness Cream: For day and Night
- Moisturizing Cold Cream
- Whitening Fairness Gel Cream
- Moisturizing Face Wash
- Whitening Scrub Face Wash
- Moisturizing Deep Purity Mask