April 22, 2015

Press Release: Lakme Insta Light

Light up in an Instant with Lakmé’s all new Lakme 9to5 Insta Light!
Experience evenly lit up skin with Lakmé’s brand new, instant glow crème

Mumbai, April 21, 2015: Bright, even-toned and flawless- these are the humble wishes every girl has for her skin. Simple as it may sound, the pursuit of perfect looking skin can make her go through tedious skincare regimes and days of experimentation with one product after another. Lakmé’s all new Lakme 9to5 Insta Light will put an end to her quest for instantly lit-up  skin, without any effort! An instant glow crème, Lakmé Insta Light is a revolutionary dual formulation of powder and crème that makes skin appear even-toned and luminous immediately after use.

Lakmé 9to5 Insta Light is a fragrant crème with a unique combination of ingredients like mineralized powders and luminizing pearls that ensure an instant glow on the skin. Crafted especially to suit Indian skintones, it seamlessly blends like a crème without making your skin sticky and sets like a powder, giving skin a matte look.

Talking about this easy-to-use, revolutionary product, Lakmé brand ambassador Shraddha Kapoor said, “The new Lakmé 9to 5 Insta Light crème is just fantastic, especially on days when my skin looks dull and needs an instant fix after long hours of shoot. Just one application of the crème and my face lights up in an instant! I am most excited about the texture of Insta Light. It is smooth and creamy and doesn’t make my skin sticky or oily! I’d recommend it to all women who wish to have lovely lit-up skin in an instant.”

Lakmé Makeup Expert, Daniel Bauer commented on the launch of the product “Lakme 9to5 Insta Light is a very unique product with a dual formulation of powder and crème. What I like about this product is its instant effects. Lakmé Insta Light has reflection particles that give skin an instant glow. The crème is very light and doesn’t weigh down the skin. It is a beautiful product that gives a matte finish and adds an instant glow.


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