Love Thy Red: L'Oreal Color Riche Pure Reds Collection Star : Pure Rouge by Freida Pinto

L'Oreal Color Riche Pure Reds Collection Star , Rs 995/4.2 g

L'Oreal Color Riche Pure Reds Collection Star : Pure Rouge by Freida Pinto : Swatches, Review, Comparision with MAC Red Lipsticks

I've already expressed my love for this new range by L'Oreal which has had women fro across the country going ga-ga over it. If you haven't read yet, here' the link to my review of another pretty shade from the range called Pure Amaranthe (L'Oreal Color Riche Pure Reds Collection Star : Pure Amaranthe by Gong Li)

L'Oreal Color Riche Pure Reds Collection Star : Pure Rouge by Freida Pinto : Swatches, Review, Comparision with MAC Red Lipsticks

The L'Oreal Color Riche Pure Reds Collection Star comes in a classy black packaging with a shade indicating side much like the L'Oreal Moist Matte Lipsticks (Reviewed HERE and HERE).

Pure Rouge, endorsed by Freida Pinto is a gorgeous shade of Neutral Red. It's a nice color for women with both cool and warm undertones.The shade is quite similar to MAC's Ruby Woo , but not quite there. Please see below for the comparative swatches with MAC's popular reds.Infact, in my opinion, it is closer to MAC RED , but with a more dry finish comparatively.

The color pigments are strong, and a single swipe is sufficient for rich color on the lips with full coverage. The texture is very light and the products hugs your lips beautifully without the slightest streak of discomfort. It does not feather or bleed although it is somewhat creamy-satiny when freshly applied. However, with this lipstick, it just seemed to accentuate the lip lines which looked a bit tacky after around 6 hours or so.

The texture of this lipstick is smooth but not exactly creamy. The rich color sets to a satin-matte finish after a couple of minutes post application and stays strong and intense for 8 hours and more. It transfers a bit to cups and mugs.It sure survives a full day at work without some touchup after a meal.

I quite like this range from L'Oreal, but I have a feeling that the formula is not consistent across the range. While Pure Amaranthe had minimal transfer, this one transferred a bit more. And then Pure Amaranthe survived without a touchup but Pure Rouge needed some touchup in the middle of the day after a meal. Also, Pure Rouge is creamier than Pure Amaranthe and also more pigmented. I've heard (READ) of the stiffness of the shade Pure Garnet and that is one reason that discouraged me to purchase that one. Also, I wish Pure Rouge did not sit inside the lip lines and accentuate them. So comparatively, Pure Amaranthe performed much better than this one except for the pigmentation part.
Overall, a good lipstick to have but I suggest you look at other shades and textures too before you make a choice.